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Best Practices For Your Adonis Profile

Writer's picture: Bobby WestsideBobby Westside

Hello! Welcome to the first post in our exclusive Adonis Athletes area discussing the number one topic I get asked about: best practices for your profile.


I'll include some high level advice with images below - but the overall feedback I have is: would you hire yourself? Search for yourself on our mobile web to see what your profile looks like and give yourself an honest assessment. Clients are going to invest thousands of dollars in their new trainer -- is that grainy mirror pic going drive new leads? Can you spend 15 minutes recording a well-lit video introducing yourself to potential clients? Are there any Adonis events coming up to get some high-quality headshots and action photos? Keep reading for more advice below!



1) Profile Picture


Hey I wish it wasn't a judge a book by its cover world, but sadly in a sea of several options your main photo just might be the difference. You want this first impression to stand out and stop them from scrolling: high quality, well-framed, and professional (no shirtless, no bikini). This choice could genuinely be worth thousands of dollars! That's why Adonis hires a photographer for every weekly event - find time to make it to one, if only to invest in your own business.


Things you want:

-Professional grade photo

-Gym or studio setting

-Centered in frame

-Not too much empty space (torso up should be fine)

-Not too zoomed in! (don't want a jump scare)


Things you don't want:

-Mirror pictures or dark/grainy selfies (sketchy)

-Group photos (which one is you?)

-Landscape photos (black space top and bottom)

-Pictures on the floor (like pushups, usually very awkward)

-Poorly cropped screenshots from other platforms (sloppy)




















































2) Your Filters


Clients will find you based on the filters you choose (or don't choose). The point of these is to prevent any wasted time on leads for both clients and trainers - nothing worse than a 3x a week client but they live in Bushwick and you're on the Upper West Side. That being said: understand what your filters mean!


The most common issue I see is price point. Usually it's trainers with just $$$$, or $200+ a session, selected and wondering where their new clients are. That's my own rate, and I understand not working for less, but with higher price comes less demand. If you feel an urgent need to acquire new clients, you might think about dropping to $$$ and capturing more prospective clients as they search. Then, if you start getting likes, you can offer them a promotional package and let them know your rate might go up afterward. They still might not engage you! But they also might see your value once they do those intro 3 or 5 or 10 sessions.


Additionally, if a client searches for multiple filters, we're going to show them those exact matches. While we work on showing them near matches (coming 2025), understand limiting your location, for instance, will also limit the clients who might find you.


If they search for: $$, Chelsea, General Strength Training, Morning, and you are: $$, Flatiron, General Strength Training, Morning -


Your profile won't show up! If you'll go to Flatiron, maybe you'll also go to Chelsea? They might have a gym in their building, or they might even be willing to travel to Flatiron but only selected Chelsea because that's where they work. Don't be overly specific if you don't have to be!























3) Your Bio & Tagline


Once you nail down your profile picture and filters, clients will start to find you and taking a closer look at your profile. They'll first see your tagline on your main card with your profile picture, then they'll want to learn more in your bio. It's important to note Adonis has recently added an AI plugin to help you write both of these if you just can't seem to find the words. Give it a shot if you need some inspiration and then build off of it from there! Some additional advice below:


Tagline:

Think of this as your hook! You want something to complement your profile picture with a quick look at who you are. I personally always lean into humor, but you might take a more serious approach. Either way, something like:


"Reformed banker with a heart of gold and biceps of steel" or

"Thrice-certified strength coach with a functional fitness approach" or

"500hr yoga certified zen master"


All get the job done depending on what clients you're looking to attract. Broader might be better in terms of casting a net, but we've seen a lot of success with specificity. Sometimes people want a physical therapist and ONLY a physical therapist (just one example).


Bio:

Here's where you can get creative! If they've made it all the way here, they're probably interested in at least starting a conversation with you - so let's bring it home. Too little and you might lose them, too much (unlikely) and they might get overwhelmed. Let's find a balance and supplement the rest in Additional Media or a future conversation. Not going to write a whole bio here, but some things I would definitely hit on:


a) Who you are, how long you've been training, why you became a trainer

b) Your typical client profile, goals you've helped clients achieve, what your focuses are

c) List out certifications, if 2 or more in bullet form (looks better)

d) Call out what your sessions are like, what you're looking for in clients

e) Expound on any of the filters (packages offered for a discount, open to weekends, etc)

f) Any parting notes and a call to action to hit the heart button to talk about working together


This bio below could use a little flourish or just another paragraph, but in terms of a client coming into the profile you're hitting on most of the points. Cool, I wanted a boxing instructor, clearly he's accomplished, has a history training people, plenty certified, and he does diet too. Worth a heart on the conversation, bing bong, the rest is up to you.



















4) Additional Media


Fourth and finally, you can add six (6) additional pictures and/or videos to your page to win potential clients over. I am a HUGE proponent of video, whether it's a testimonial style introduction that builds on your bio ("Hi, I'm Bobby Westside, trainer..") or an Instagram-story-style montage of your clients in session. If you're like me, you have hundreds or even thousands of client videos on your phone, and could cut together something using CapCut or InShot or whatever video app you use. Personally, I have three videos on my profile - intro, my clients' sessions highlights, and my own personal workout highlights. Once again - doing a few extra minutes of work here could be worth thousands of dollars, especially if your peers aren't doing the same work you are.



Those are my big thoughts on perfecting your trainer profile! Of course feel free to reach out with any questions or comments. Remember: a little work could mean a lot more money.


-bw




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